How-to's

Branding

Set up the visual identity of your videos with intros, outros, overlays, and subtitle styles.

What is Branding?

Branding in MediaCopilot lets you define the visual identity of your videos: the intro clip (opening), the outro clip (closing), the overlay image (superimposed on the video), and the subtitle style. You can create different brandings for different formats or target platforms.

Upload files → Create subtitle style → Create Branding → Apply to your videos

Example: You can have a "MyBrand_YouTube" branding with intro and outro in 16:9, and another "MyBrand_Reels" branding with overlay and subtitles optimized for 9:16.

Branding components

Each branding can include the following elements, all optional:

Component	Description	File type
Intro	Video that plays at the beginning of the video	Video (Clips tab)
Outro	Video that plays at the end of the video	Video (Clips tab)
Overlay	Image superimposed on the video as a frame or watermark	PNG image (Overlays tab)
Subtitle style	Typography, colors, and visual effects for subtitles	Internal configuration

Access the Branding section

Go to Customization

In the left sidebar, at the bottom of the screen, click "My account". This will open the Customization section.

My account → Customization → Branding

Select the Branding tab

The Customization section has four tabs: Custom vocabulary, Branding, Media library, and Subtitle styles. Click "Branding" to see the list of existing brandings.

Explore the screen

You will see a table with the columns Name, Details (assigned subtitle style), and Actions (edit and delete). In the top-right corner you'll find the "+ Add new branding" button.

Upload files to the Media Library

Before creating a branding, you need to upload the files that will compose it. The Media Library stores all videos and images available for your brandings.

My account → Customization → Media library

The library has two tabs:

Tab	Content	Purpose
Clips	Intro and outro videos	Played at the beginning or end of your productions
Overlays	Superimposed images (transparent PNG)	Overlaid on the video as a frame or watermark

Recommendation: Create one overlay image per aspect ratio you use (e.g., one for 16:9, one for 9:16, one for 1:1).

Click "+ Upload files"

The purple button is in the top-right corner. Clicking it replaces the list with the upload area.

Select your files

A dotted area will appear with the text "Drag files here or click to select from your device". You can drag files directly or click to open the file browser.

Click "Submit"

Confirm the upload. The files will appear in the corresponding list (Clips or Overlays depending on the file type).

Recommended naming convention: Name your files including the brand and aspect ratio for easy identification. For example: INTRO-MYBRAND-16-9, OUTRO-MYBRAND-9-16, OverlayMYBRAND-1-1.

Create a subtitle style

The branding requires an assigned subtitle style. If you don't have one yet, create it before continuing.

My account → Customization → Subtitle styles

Click "+ Add subtitle style"

This will open the style configuration form.

Configure the style fields

Complete the form fields:

Field	What it does	Options
Name	Style identifier	Free text (e.g., "Brand-Arial-Bold")
Typography	Text font	Arial, Montserrat, Roboto, Poppins, Lato, Oswald, Open Sans, Georgia, Nunito, Playfair Display, among others
Weight	Font thickness	Regular, Bold, Black
Size	Text size in px	Slider (default: 26px)
Text color	Color in HEX format	Color picker (default: #FFFFFF)
Vertical position	Where the subtitle appears	Slider in % from bottom (default: 10%)
Subtitle background	Box behind the text	Checkbox + HEX color + Opacity (0 to 1)
Text shadow	Shadow behind the text	Checkbox + Color + Opacity + X/Y Position + Blur
Text outline	Border/contour of the text	Checkbox to enable/disable

Preview the result

On the right side of the form there is a real-time preview panel. You can change the aspect ratio (9:16, 1:1, 16:9) and the test background (Test card, Gradient, Static, Black, White, Gray).

Save the style

Click "Submit" to save the subtitle style.

Create the Branding

With your files uploaded and subtitle style ready, you can now create the branding.

My account → Customization → Branding → + Add new branding

Click "+ Add new branding"

The purple button is in the top-right corner of the Branding screen.

Enter the branding name

Choose a descriptive name that identifies the brand and use case (e.g., "MyBrand_YouTube", "MyBrand_Reels").

Select the aspect ratios

Check the video proportions this branding applies to. You can select multiple at once:

Ratio	Typical use
9:16	Vertical · Stories · Reels
3:4	Semi-vertical
4:5	Instagram vertical
1:1	Square
4:3	Classic horizontal
16:9	YouTube · TV

Assign Intro, Overlay, and Outro for each ratio

When you check an aspect ratio, 3 dropdowns automatically appear. Select the corresponding file from your Media Library in each one:

Dropdown	What it assigns	Source
No intro / Intro	Opening video	Clips tab
No overlay / Overlay	Superimposed image	Overlays tab
No outro / Outro	Closing video	Clips tab

Select the subtitle style

At the bottom of the form there is a "Subtitle styles" dropdown. Select the style you created in the previous step.

Click "Submit"

The branding will be saved and appear in the main list, ready to be used in your productions.

If the Intro / Overlay / Outro dropdowns appear empty, it means you haven't uploaded files to the Media Library yet, or you don't have files of the correct type. Go back to the "Upload files" section and upload files before continuing.

All three fields are optional. You don't need to assign a file in each dropdown. You can leave "No intro", "No overlay", or "No outro" if you don't need that element for that aspect ratio.

Manage existing brandings

From the main Branding list you can perform the following actions on each branding:

Action	Icon	Description
Edit		Modify the name, aspect ratios, assigned files, or subtitle style
Delete		Remove the branding. Does not affect files in the Media Library
Create new		Create another branding for a different brand or format

You can have multiple brandings. There is no limit. Create one per brand, per channel, or per content type. Each video can use the branding that best matches its format.

Tips and best practices

Include the brand and aspect ratio in the file name (e.g., INTRO-MYBRAND-16-9). This will help you quickly identify them in the dropdowns when creating or editing a branding.

Use cases

YouTube channels — Set up intro and outro in 16:9 with a watermark overlay and subtitles using your channel's typography.
Instagram Reels and Stories — Create a vertical branding (9:16) with an adapted overlay and large, mobile-friendly subtitles.
Corporate — Define a branding with your company's visual identity for training videos, webinars, and internal communications.
Multi-brand — Manage different brandings for each brand or client. Each video is processed with its corresponding branding.
Video podcasts — Use an overlay with your podcast logo and stylized subtitles for social media posts.
Educational content — Set up institutional intros and outros with high-contrast, accessible subtitles for diverse audiences.

Custom Vocabulary

Create and manage custom dictionaries to improve transcription accuracy.

Dubbing Templates

Configure processing templates to automatically dub your videos into multiple languages.